Sponsorship Information

2020 Sponsorship Information and Case Studies

Align yourself with the Silicon Valley Organization 2019 Nonprofit of the Year. Sponsoring Christmas in the Park is a tremendous way to make a difference in our community, gain important exposure for your business and engage your employees with the largest event in San Jose. We have many ways to get involved and most sponsorship packages are custom created to meet your needs. The following are just some of the ways to get "merry" with Christmas in the Park in 2020.

New for 2020: Decorative Fence Branding

At the heart of Christmas in the Park is our Community Giving Tree. For decades the tree has stood as a representation of what our event brings to the community in San Jose and how people celebrate the holidays together with family and friends around our tree and in our park. In 2020 we are introducing a new sponsorship benefit that features custom made drawings that weave your branding into a creative holiday theme. These drawings will then be placed around our Community Giving Tree for all of our attendees to see. Because of the limited space around the tree, signage is reserved for sponsors that commit to a sponsorship package starting at $7,500 and are limited to the first 16 sponsors.

Sponsor an Existing Display

1 of 2

Christmas in the Park features more than 50 iconic animated displays that your business can sponsor. Display sponsorships include branding directly on the display information sign (see picture) as well as QR code placement directing guests back to your website or social media link. On occasion we have been able to integrate sponsor branding directly into the display features so be sure to inquire if that is possible as part of your sponsorship.

Case Study: Bellarmine College Prep
In 2016 Bellarmine wanted to be a part of Christmas in the Park but at a level that took them beyond just decorating a Christmas tree, but with a limited community budget. We worked with the high school and quickly landed on a display sponsorship. The Nativity Scene is a cherished display at Christmas in the Park and it made perfect sense for Bellarmine to be the presenting sponsor. In addition, we created a custom piece of artwork that showcases the partnership.

"Bellarmine College Prep is proud to be a sponsor of the nativity scene display at

Christmas in the Park, a wonderful holiday tradition that provides such joy for

thousands in our community.”

- Bryan Adams, Vice President, Office of Advancement

Sponsor a new feature at Christmas in the Park

1 of 5

Companies are always looking for non-traditional ways to reach people and Christmas in the Park can create experiential marketing at our event that allows you to stand out from the crowd. Whether its creating a new photo opp with your branding incorporated, or something as wild as a snowball fight, let us create an experience that puts your name front and center for our guests.

Case Study: San Jose Clean Energy
In 2018 San Jose Clean Energy approached Christmas in the Park and wanted a unique way to deliver messaging about upcoming energy options in the city of San Jose. Our team created a unique photo op where guests could light up strands of LED Christmas lights that were strung between two giant candy cane poles by plugging in a giant Christmas tree light plug. In addition we created signage that was displayed along one of the main walkways where people could read about the new option in a fun, Christmas themed way.

Build a Playhouse with Habitat for Humanity

1 of 2

For the past six years Christmas in the Park has partnered with Habitat for Humanity on our playhouse build competition. Companies dream up a playhouse theme, then actually build the playhouse with the help of Habitat staff. The playhouses are then placed on display at Christmas in the Park for guests to vote for their favorite. After the event the playhouses are donated to a local military support group, Blue Star Moms, who arrange for the houses to be delivered to families who need a pick me up.

Case Study: NetApp
Since the start of the playhouse program, NetApp has always been a participant. Each year they have a team of employees that meet and plan to build the best playhouse they can, not just to create something magical, but because they want to win! The house that receives the most votes wins a trophy we call the Cocoa Cup (pictured right). As the winner in 2018, NetApp proudly displays the award at their corporate headquarters in Sunnyvale.

Sponsor a Major Attraction

Although some major items are already sponsored, it never hurts to inquire when a feature might be available for co-sponsoring or to be on a waiting list for when it comes available. Major programs include our Community Stage, Santa House, Tree Program, Train ride, Info Booth, Community Tree, Snow Machines and Food Court.

Major Features Still Available for Sponsorship in 2020:

Blinky Express Train Ride
Tree Maze
Info Booth - our volunteer hub and where you can find our penny press, model train exhibit, Family Giving Tree, donation center and more.
Snow Machines - a favorite at the park each year, multiple machines "let it snow" on guests.
Food Court - home to the famous Snowman Hot Chocolate, amazing churros and so much more.

Sponsorship Pricing and Features

Because Christmas in the Park is a 501c3 nonprofit organization, chances are, your sponsorship, or a portion of it, is tax deductible. In addition, we can customize a sponsorship based around a particular budget you have in mind. So if the structured pricing below doesn't fit, let us know and we can make something happen for you. Here are the 2020 sponsorship levels and pricing - note: some displays, attractions and programs are already spoken for, so please ask what is available at your level of interest.

Tier 1: (all sponsorships include Tier 1) $2,500

Logo placement on sponsorship page of website
Custom drawing created to use when announcing the sponsorship and placed in artwork grid on sponsorship page
Basic logo placement on 3 10x10 banners acknowledging all sponsors at Christmas in the Park
Verbal acknowledgement in our audio loop at Christmas in the Park where we recognize sponsors during holiday music play
Facebook announcement of sponsorship

Tier 2: (includes Tier 1 and the following) $5,000

Sponsorship of one of the iconic displays at Christmas in the Park including logo placement on display sign and QR code link back to your website or social media feed
Enhanced logo placement on 3 10x10 banners acknowledging all sponsors at Christmas in the Park
Home page announcement of sponsorship for one week prior to the start of Christmas in the Park in the "In Other News" section

Tier 3: (includes Tiers 1 and 2 plus the following) $10,000

Sponsorship of a Christmas in the Park attraction or land
- Snow Machines, Blinky Express Train Ride, Custom Photo-Op
- Candy Cane Lane, Snowflake Falls, Gingerbread Village, Mistletoe Row, Community Forest, Reindeer Ranch, North Pole Plaza
Large logo placement on 3 10x10 banners acknowledging all sponsors at Christmas in the Park
Home page announcement of sponsorship for one week prior to the start of Christmas in the Park in the "Featured News" section
"Boosted" Facebook announcement of sponsorship
Home page announcement during the run of Christmas in the Park for one week in the "Featured News" section

Tier 4: (includes Tiers 1, 2 and 3 plus the following) $20,000

Sponsorship of a Christmas in the Park Featured Program or Special Event
- Santa Booth, Community Stage, Tree Program, Community Giving Tree,
- Opening Night, New Year's Eve

Playhouse Build with Christmas in the Park and Habitat for Humanity: $5,000 (50/50 split between nonprofits)

Team building activity for 8-12 people (more can be involved - ask for details)
Logo on signage in front of playhouse at Christmas in the Park
Picture of constructed playhouse and company logo on Playhouse web page and voting site

Special Event Sponsorships

Christmas in July

COMING SOON!

Breakfast with Santa

Breakfast with Santa - Sunday December 6 @ The Fairmont San Jose - our annual sit down with the man himself along with several special guests, arts & crafts, entertainment and more!

Event Sponsor: $5,000

Premium seating for ten guests
Logo recognition on signage at event
Multiple verbal announcements at event
Featured logo recognition on event page
Goodie-Bag insert