Sponsorship Information
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Sponsorship Information

Thank you for your interest in sponsoring Christmas in the Park in 2021. We have two major events planned for 2021 and estimate that our attendance will reach one million guests between the two. The slideshow below outlines our various sponsorship levels starting at $2,500. As a non-profit, we rely on our partners and thank you in advance for your interest.

2021 Walk-Thru and Drive-Thru Events Sponsorships

Special Event Sponsorships

Christmas in July

Christmas in July is a long standing tradition with our organization. For over 25 years fans of Christmas in the Park have gathered for a fun evening in support of our annual event. Previous guests have enjoyed zip-lining with Santa Claus, bathtub racing, live music and other entertainment and a delicious catered dinner. Our tentative date for 2021 is July 24 at History Park in San Jose.


Breakfast with Santa

Breakfast with Santa - our annual sit down with the man himself along with several special guests, arts & crafts, entertainment and more!

Event Sponsor: $5,000
  • Premium seating for ten guests
  • Logo recognition on signage at event
  • Multiple verbal announcements at event
  • Featured logo recognition on event page
  • Goodie-Bag insert

Sponsor an Existing Display

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Christmas in the Park features more than 50 iconic animated displays that your business can sponsor. Display sponsorships include branding directly on the display information sign (see picture) as well as QR code placement directing guests back to your website or social media link. On occasion we have been able to integrate sponsor branding directly into the display features so be sure to inquire if that is possible as part of your sponsorship.

Case Study: Bellarmine College Prep
In 2016 Bellarmine wanted to be a part of Christmas in the Park but at a level that took them beyond just decorating a Christmas tree, but with a limited community budget. We worked with the high school and quickly landed on a display sponsorship. The Nativity Scene is a cherished display at Christmas in the Park and it made perfect sense for Bellarmine to be the presenting sponsor. In addition, we created a custom piece of artwork that showcases the partnership.

"Bellarmine College Prep is proud to be a sponsor of the nativity scene display at
Christmas in the Park, a wonderful holiday tradition that provides such joy for
thousands in our community.”
- Bryan Adams, Vice President, Office of Advancement

Sponsor a new feature at Christmas in the Park

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Companies are always looking for non-traditional ways to reach people and Christmas in the Park can create experiential marketing at our event that allows you to stand out from the crowd. Whether its creating a new photo opp with your branding incorporated, or something as wild as a snowball fight, let us create an experience that puts your name front and center for our guests.

Case Study: San Jose Clean Energy
In 2018 San Jose Clean Energy approached Christmas in the Park and wanted a unique way to deliver messaging about upcoming energy options in the city of San Jose. Our team created a unique photo op where guests could light up strands of LED Christmas lights that were strung between two giant candy cane poles by plugging in a giant Christmas tree light plug. In addition we created signage that was displayed along one of the main walkways where people could read about the new option in a fun, Christmas themed way.

Build a Playhouse with Habitat for Humanity

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For the past six years Christmas in the Park has partnered with Habitat for Humanity on our playhouse build competition. Companies dream up a playhouse theme, then actually build the playhouse with the help of Habitat staff. The playhouses are then placed on display at Christmas in the Park for guests to vote for their favorite. After the event the playhouses are donated to a local military support group, Blue Star Moms, who arrange for the houses to be delivered to families who need a pick me up.

Case Study: NetApp
Since the start of the playhouse program, NetApp has always been a participant. Each year they have a team of employees that meet and plan to build the best playhouse they can, not just to create something magical, but because they want to win! The house that receives the most votes wins a trophy we call the Cocoa Cup (pictured right). As the winner in 2018, NetApp proudly displays the award at their corporate headquarters in Sunnyvale.

Sponsor a Major Attraction

325 "Essential Workers" Tunnel 
Although some major items are already sponsored, it never hurts to inquire when a feature might be available for co-sponsoring or to be on a waiting list for when it comes available. Major programs include our Tree Program, Community Tree, Santa Visits, and some of our new light features light our 325 foot light tunnel, pixel forest and our pixel walls.

Sponsorship Pricing and Features

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Because Christmas in the Park is a 501c3 nonprofit organization, chances are, your sponsorship, or a portion of it, is tax deductible. In addition, we can customize a sponsorship based around a particular budget you have in mind. So if the structured pricing below doesn't fit, let us know and we can make something happen for you. Here are the 2021 sponsorship levels and pricing - note: some displays, attractions and programs are already spoken for, so please ask what is available at your level of interest.

Tier 1: (all sponsorships include Tier 1) $2,500

  • Logo placement on sponsorship page of website
  • Basic logo placement on banners acknowledging all sponsors at Christmas in the Park
  • Verbal acknowledgement in our audio loop at Christmas in the Park where we recognize sponsors during holiday
  • Facebook announcement of sponsorship
  • Sponsor tree for decorating, placed in a prime location at downtown event
  • 5 tickets to Drive-thru event

Tier 2: (includes Tier 1 and the following) $5,000

  • Sponsorship of one of the iconic displays at Christmas in the Park including logo placement on display sign
  • Enhanced logo placement on banners acknowledging all sponsors at Christmas in the Park
  • Home page announcement of sponsorship prior to the start of Christmas in the Park
  • 5 additional tickets to Drive-thru event

Tier 3: (includes Tiers 1 and 2 plus the following) $10,000

  • Sponsorship of a Christmas in the Park or Illuminated Holiday featured area.
  • Large logo placement on banners acknowledging all sponsors at Christmas in the Park
  • "Boosted" Facebook announcement of sponsorship for larger reach
  • Company logo created in lights
  • 10 additional tickets to Drive-thru event

Tier 4: (includes Tiers 1, 2 and 3 plus the following) $20,000

  • Sponsorship of an additional Christmas in the Park or Illuminated Holiday feature
  • 25 additional tickets to Drive-thru event

Presenting Level: (Only Available with 2-year commitment) $50,000

  • Top tier sponsorship of a Christmas in the Park or Illuminated Holiday event.
  • Logo placement on all signage at event where event title is mentioned
  • Includes sponsorship of one main feature or area at each event
  • Company included in all event marketing and PR
  • Company included in all paid advertising on radio, TV and in social media
  • 100 tickets to each Drive-thru event

Playhouse Build with Christmas in the Park and Habitat for Humanity: $5,000 (50/50 split between nonprofits)

  • Team building activity for 8-12 people (more can be involved - ask for details)
  • Logo on signage in front of playhouse at Christmas in the Park
  • Picture of constructed playhouse and company logo on Playhouse web page and voting site
  • Houses are then donated to Blue Star Moms (military support) families

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