Sponsorship Information
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Sponsorship Information

Thank you for your interest in sponsoring Christmas in the Park in 2021. We have two major events planned for 2021 and estimate that our attendance will reach one million guests between the two. The slideshow below outlines our various sponsorship levels starting at $2,500. As a non-profit, we rely on our partners and thank you in advance for your interest.
Click on the link above or scroll down to view packages and pricing.

Special Event Sponsorships

Sponsor an Existing Display

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Christmas in the Park features more than 50 iconic animated displays that your business can sponsor. Display sponsorships include branding directly on the display information sign (see picture) as well as QR code placement directing guests back to your website or social media link. On occasion we have been able to integrate sponsor branding directly into the display features so be sure to inquire if that is possible as part of your sponsorship.

Case Study: Bellarmine College Prep
In 2016 Bellarmine wanted to be a part of Christmas in the Park but at a level that took them beyond just decorating a Christmas tree, but with a limited community budget. We worked with the high school and quickly landed on a display sponsorship. The Nativity Scene is a cherished display at Christmas in the Park and it made perfect sense for Bellarmine to be the presenting sponsor. In addition, we created a custom piece of artwork that showcases the partnership.

"Bellarmine College Prep is proud to be a sponsor of the nativity scene display at
Christmas in the Park, a wonderful holiday tradition that provides such joy for
thousands in our community.”
- Bryan Adams, Vice President, Office of Advancement

Sponsor a Featured Attraction at the Events

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Companies are always looking for non-traditional ways to reach people. Christmas in the Park and Blinky's Illuminated Holiday can create experiential marketing opportunities at our events that allow you to stand out from the crowd. Whether its creating a new photo op with your branding incorporated, adding your brand to our drive-thru, or something as wild as a flashmob snowball fight, let us create an experience that puts your name front and center for our guests.

Case Study: San Jose Clean Energy
In 2018 San Jose Clean Energy approached Christmas in the Park and wanted a unique way to deliver messaging about upcoming energy options in the city of San Jose. Our team created a unique photo op where guests could light up strands of LED Christmas lights that were strung between two giant candy cane poles by plugging in a giant Christmas tree light plug. In addition we created signage that was displayed along one of the main walkways where people could read about the new option in a fun, Christmas themed way.

Build a Playhouse with Habitat for Humanity

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For the past eight years Christmas in the Park has partnered with Habitat for Humanity on our playhouse build competition. Companies dream up a playhouse theme, then actually build the playhouse with the help of Habitat staff. The playhouses are then placed on display at Christmas in the Park for guests to vote for their favorite. After the event the playhouses are donated to a local military support group, Blue Star Moms, who arrange for the houses to be delivered to families who need a pick me up.

Case Study: NetApp
Since the start of the playhouse program, NetApp has always been a participant. Each year they have a team of employees that meet and plan to build the best playhouse they can, not just to create something magical, but because they want to win! The house that receives the most votes wins a trophy we call the Cocoa Cup (pictured right). As the winner in 2018, NetApp proudly displays the award at their corporate headquarters in Sunnyvale.

Sponsor a Major Attraction

Although some major items are already sponsored, it never hurts to inquire when a feature might be available for co-sponsoring or to be on a waiting list for when it comes available. Major programs include our Tree Program, Community Tree, Santa Visits, and some of our new light features light our 325 foot light tunnel, pixel forest and our pixel walls.


Sponsorship Pricing and Features

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Because Christmas in the Park is a 501c3 nonprofit organization, chances are, your sponsorship, or a portion of it, is tax deductible. In addition, we can customize a sponsorship based around a particular budget you have in mind. So if the structured pricing below doesn't fit, let us know and we can make something happen for you. Here are the 2022 sponsorship levels and pricing - note: some displays, attractions and programs are already spoken for, so please ask what is available at your level of interest.

Friends Tier 1 Sponsor: $2,500 (All sponsorships include Tier 1 benefits)

Friends are a core group of businesses and individuals who are dedicated to ensuring Christmas in the Park remains accessible to EVERYONE in San Jose. Your sponsorship allows Christmas in the Park to provide beloved programs to the greater community.

Tier Highlights: 10 tickets to Drive-thru event included with your sponsorship

Display Tier 2 Sponsor: $5,000 - $7,500 (Includes Tier 1)

Display sponsors have the opportunity to “own” one of the Christmas in the Park iconic displays. A Display sponsorship shows San Jose how much you value San Jose community traditions. Our team can also help customize or modernize displays to reflect sponsor branding or unique characteristics.

Tier Highlights: Company brand and QR code proudly displayed at the park • 10 additional tickets to Drive-thru event.

Light Show Tier 3 Sponsor: $10,000 (Includes Tier 1 and 2)

Light show sponsors are some of the most visible sponsors at our events because their brand is literally lit with dozens of pixel lights and become part of our events. Tier highlights:

•Company logo created in lights
•20 additional tickets to Drive-thru event

Featured Tier 4 Sponsor: $20,000 (Includes Tiers 1, 2 and 3)

Featured sponsors make a large impact on Christmas in the Park and Blinky’s Illuminated Holiday. At the Featured level you’ll have the opportunity to brand an interactive display or brand an iconic Christmas in the Park program or Blinky’s Illuminated Holiday feature. Tier Highlights:

•Examples of feature elements include Pixel Tunnel, Santa Booth, Community Stage, Pixel Walls, Community Giving Tree, Tree Program, Christmas Tree Maze or Featured area at either event
•Includes 40 additional tickets to drive-thru event

Presenting Level: $50,000*

Top tier sponsorship of the Christmas in the Park or Blinky’s Illuminated Holiday event. Our Presenting level sponsors get the most exposure possible where your brand actually becomes one with the Christmas in the Park or Blinky’s Illuminated Holiday brand. Presenting level sponsors are included in all paid advertising and are featured on all of our social media channels.

Presenting Level Highlights:

•Co-branding on all signage at event where event title is mentioned
•Sponsorship of one main feature or area at each event
•Included in all paid advertising on radio, TV and in social media (12m reach in 2021)
•100 tickets to drive-thru event
•Private event night inside Blinky’s Tavern


*If sponsoring both events at the presenting sponsor level with a two-year commitment, the total per year is $75,000.

Playhouse Build with Christmas In The Park and Habitat For Humanity: $5,000 (50/50 split between non-profits)

Partnering with Habitat for Humanity, the Playhouse build is a great opportunity for employee engagement and a fun way to show our community that your company is involved with a cherished holiday tradition. Team building activity for 8-12 people (more can be involved - ask for details).


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