Sponsorship Information
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Sponsorship Information

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2019 Sponsorship Information and Case Studies

Align yourself with the Silicon Valley Organization 2019 Nonprofit of the Year. Sponsoring Christmas in the Park is a tremendous way to make a difference in our community, gain important exposure for your business and engage your employees with the largest event in San Jose. We have many ways to get involved and most sponsorship packages are custom created to meet your needs. The following are just some of the ways to get "merry" with Christmas in the Park in 2019.

Sponsor an Existing Display

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Christmas in the Park features more than 50 iconic animated displays that your business can sponsor. Display sponsorships include branding directly on the display information sign (see picture) as well as QR code placement directing guests back to your website or social media link. On occasion we have been able to integrate sponsor branding directly into the display features so be sure to inquire if that is possible as part of your sponsorship.

Case Study: Bellarmine College Prep
In 2016 Bellarmine wanted to be a part of Christmas in the Park but at a level that took them beyond just decorating a Christmas tree, but with a limited community budget. We worked with the high school and quickly landed on a display sponsorship. The Nativity Scene is a cherished display at Christmas in the Park and it made perfect sense for Bellarmine to be the presenting sponsor. In addition, we created a custom piece of artwork that showcases the partnership.

"Bellarmine College Prep is proud to be a sponsor of the nativity scene display at
Christmas in the Park, a wonderful holiday tradition that provides such joy for
thousands in our community.”
- Bryan Adams, Vice President, Office of Advancement

Sponsor a new feature at Christmas in the Park

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Companies are always looking for non-traditional ways to reach people and Christmas in the Park can create experiential marketing at our event that allows you to stand out from the crowd. Whether its creating a new photo opp with your branding incorporated, or something as wild as a snowball fight, let us create an experience that puts your name front and center for our guests.

Case Study: San Jose Clean Energy
In 2018 San Jose Clean Energy approached Christmas in the Park and wanted a unique way to deliver messaging about upcoming energy options in the city of San Jose. Our team created a unique photo op where guests could light up strands of LED Christmas lights that were strung between two giant candy cane poles by plugging in a giant Christmas tree light plug. In addition we created signage that was displayed along one of the main walkways where people could read about the new option in a fun, Christmas themed way.

Build a Playhouse with Habitat for Humanity

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For the past five years Christmas in the Park has partnered with Habitat for Humanity on our playhouse build competition. Companies dream up a playhouse theme, then actually build the playhouse with the help of Habitat staff. The playhouses are then placed on display at Christmas in the Park for guests to vote for their favorite. After the event the playhouses are donated to a local military support group, Blue Star Moms, who arrange for the houses to be delivered to families who need a pick me up.

Case Study: NetApp
Since the start of the playhouse program, NetApp has always been a participant. Each year they have a team of employees that meet and plan to build the best playhouse they can, not just to create something magical, but because they want to win! The house that receives the most votes wins a trophy we call the Cocoa Cup (pictured right). As the winner in 2018, NetApp proudly displays the award at their corporate headquarters in Sunnyvale.

Sponsor a Major Attraction at Christmas in the Par

Although some major items are already sponsored, it never hurts to inquire when a feature might be available for co-sponsoring or to be on a waiting list for when it comes available. Major programs include our Community Stage, Santa House, Tree Program, Train ride, Info Booth, Community Tree, Snow Machines and Food Court.

Major Features Still Available for Sponsorship in 2019:
  • Blinky Express Train Ride
  • Info Booth - our volunteer hub and where you can find our penny press, model train exhibit, Family Giving Tree, donation center and more.
  • Snow Machines - a favorite at the park each year, multiple machines "let it snow" on guests.
  • Food Court - home to the famous Snowman Hot Chocolate, amazing churros and so much more.

Sponsorship Pricing and Features

Because Christmas in the Park is a 501c3 nonprofit organization, chances are, your sponsorship, or a portion of it, is tax deductible. In addition, we can customize a sponsorship based around a particular budget you have in mind. So if the structured pricing below doesn't fit, let us know and we can make something happen for you. Here are the 2019 sponsorship levels and pricing - note: some displays, attractions and programs are already spoken for, so please ask what is available at your level of interest.

Tier 1: (all sponsorships include Tier 1) $2,500

  • Logo placement on sponsorship page of website
  • Custom drawing created to use when announcing the sponsorship and placed in artwork grid on sponsorship page
  • Basic logo placement on 3 10x10 banners acknowledging all sponsors at Christmas in the Park
  • Verbal acknowledgement in our audio loop at Christmas in the Park where we recognize sponsors during holiday music play
  • Facebook announcement of sponsorship

Tier 2: (includes Tier 1 and the following) $5,000

  • Sponsorship of one of the iconic displays at Christmas in the Park including logo placement on display sign and QR code link back to your website or social media feed
  • Enhanced logo placement on 3 10x10 banners acknowledging all sponsors at Christmas in the Park
  • Home page announcement of sponsorship for one week prior to the start of Christmas in the Park in the "In Other News" section

Tier 3: (includes Tiers 1 and 2 plus the following) $10,000

  • Sponsorship of a Christmas in the Park attraction or land
    • Snow Machines, Blinky Express Train Ride, Custom Photo-Op
    • Candy Cane Lane, Snowflake Falls, Gingerbread Village, Mistletoe Row, Community Forest, Reindeer Ranch, North Pole Plaza
  • Large logo placement on 3 10x10 banners acknowledging all sponsors at Christmas in the Park
  • Home page announcement of sponsorship for one week prior to the start of Christmas in the Park in the "Featured News" section
  • "Boosted" Facebook announcement of sponsorship
  • Home page announcement during the run of Christmas in the Park for one week in the "Featured News" section

Tier 4: (includes Tiers 1, 2 and 3 plus the following) $20,000

  • Sponsorship of a Christmas in the Park Featured Program or Special Event
    • Santa Booth, Community Stage, Tree Program, Community Giving Tree,
    • Opening Night, New Year's Eve

Playhouse Build with Christmas in the Park and Habitat for Humanity: $5,000 (50/50 split between nonprofits)

  • Team building activity for 8-12 people (more can be involved - ask for details)
  • Logo on signage in front of playhouse at Christmas in the Park
  • Picture of constructed playhouse and company logo on Playhouse web page and voting site

Special Event Sponsorships

Christmas in July - Saturday July 13 @ History Par

Table Sponsor: $2,000
  • Reserved seating for ten guests (entertainment, food and drinks included)
  • Logo recognition on event page and on table signage at event
  • Verbal recognition at event
Event Sponsor: (Includes table sponsor plus the following) $5,000
  • Premium seating for ten guests (entertainment, food and drinks included)
  • Logo recognition on signage at event
  • Multiple verbal announcements at event
  • Featured logo recognition on event page



40th Kickoff Luncheon

To celebrate 40 years of Christmas in the Park, we kick-off the holiday season and celebrate those who have made our event such an amazing success over the past 40 years. Held at San Jose City Hall's Rotunda, join us along with several special guests for an amazing celebration.

Table Sponsor: $1,500
  • Reserved seating for ten guests
  • Logo recognition on event page and on table signage at event
  • Verbal recognition at event
Event Sponsor: (Includes table sponsor plus the following) $5,000
  • Premium seating for ten guests
  • Logo recognition on signage at event
  • Multiple verbal announcements at event
  • Featured logo recognition on event page

Gingerbread Challenge

Gingerbread Challenge - Tuesday, December 3 @ The Fairmont San Jose - Join us for a one-of-a-kind special event in support of Christmas in the Park and pediatric cancer research through the American Cancer Society as local pastry chefs compete in a gingerbread house baking challenge where attendees can bid on and take home amazing creations.

  • Event Sponsor: (Includes table sponsor plus the following) $5,000
    • Admission for twenty guests
    • Logo recognition on signage at event
    • Multiple verbal announcements at event
    • Featured logo recognition on event page

Breakfast with Santa

Breakfast with Santa - Sunday December 8 @ The Fairmont San Jose - our annual sit down with the man himself along with several special guests, arts & crafts, entertainment and more!

Event Sponsor: $5,000
  • Premium seating for ten guests
  • Logo recognition on signage at event
  • Multiple verbal announcements at event
  • Featured logo recognition on event page
  • Goodie-Bag insert
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