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The annual non-profit makes plans to keep the 40-year old tradition alive amidst COVID-19

Last year, the annual tradition of Christmas in the Park (CITP) celebrated its 40^th year in downtown San Jose. This year, amidst Coronavirus concerns, the organization has had to strategize and find ways to keep the event alive and well for the community to enjoy in a world of uncertainty; the same uncertainty that saw the San Jose Downtown Association’s cancellation of Downtown Ice.

“We have looked at many variations of our event and have discussed ways to keep the event safe for our guests via line control, hand sanitizing stations and other means of safety measures, but because of COVID-19 we feel that for 2020, we have to pivot and have decided that a drive-thru makes the most sense” said Jason Minsky, Christmas in the Park’s Executive Director. “Our board of directors and staff have discussed options at length and this is the best one-year solution for us. It gives us the opportunity to provide something special for our community that has the tradition of Christmas in the Park, with all of our displays and decorated trees, in a manner that can still be enjoyed without safety concerns” added Minsky. "With possible future issues, a second wave, more shelter in place orders, and with how important the event and it's tradition is for the community, the board of directors feel this is the best decision moving forward for 2020. We now give our staff and development committee the time needed to successfully and safely plan for our event this year" said Christmas in the Park board president Andrea Perdichizzi.

In looking for a location to hold the event, the organization didn’t have to look that far as just 2.7 miles away lies History Park; a gated, fenced in “museum” that honors San Jose with its various historical buildings and rich history. “I have always admired the setting that History Park provides. So much so that we moved our annual Christmas in July fundraiser there five years ago” said Jason. The park is also conveniently located across the street from the City of San Jose Central Service Yard, where Christmas in the Park occupies a 32,000 square foot warehouse to store their displays and holiday décor. “We are very excited to be working with Jason and the rest of the Christmas in the Park crew to bring this tradition to our venue in 2020. We feel that this will expose History Park to thousands of people that might not have seen the beauty of our park” said Bill Schroh, president and CEO of History San Jose.

The drive-thru would utilize local parking lots for line control and exit points to have the least amount of impact to those residents that live across from History Park. Using a reservation system, the event would be open during the day and in the evening. “We know that people are used to our event having free admission, but due to lost revenue, as a result of COVID-19 and having to move toward a drive-thru, having a ticketed event is necessary. We know that this might not work for everyone in our community, so we are working on having options that would allow everyone the ability to enjoy our event. We are considering free dates and times of operation and an option where families could sponsor other families to attend” added Minsky.

The bottom line is that Christmas in the Park will be here for the community in 2020. You will still see decorated Christmas trees, iconic displays, and a plethora of décor. You will still be able to enjoy a hot chocolate, churro or a bag of kettle corn. Visits with Santa will still be available as well. “We want to be here for our community and in some way, shape or form, we will get through this together in 2020 and hopefully return stronger and back to normal for 2021” Minsky concluded.

Annual Fundraiser Goes Virtual Amidst COVID-19 Concerns in 2020

SAVE THE DATE: July 18, 2020

For more than 27 years supporters of Christmas in the Park have gathered each July to raise money for the local nonprofit that holds the annual holiday festival by attending “Christmas in July.” Previously held at iconic locations like Coyote Ranch, City View Plaza, The Circle of Palms and most recently History Park, this year’s event, due to COVID-19, will be in your living room as the organization is going virtual with its fundraiser. The event normally raises about a tenth of the overall organization's budget and with COVID-19 impacting sponsorship revenue along with other potential decreases due to necessary changes in the main Christmas in the Park event later this year, Christmas in July becomes all that more important to keep the main event alive and well.

Those that help support the event by purchasing a ticket will receive “Christmas in a Box” which features a nice bottle of wine from Joseph George Fine Wines and a meal prepared by Café Stritch. Also included is the official 2020 ornament for Christmas in the Park and a sign that features a 33-inch lighted Christmas tree for your front lawn or window. “We wanted people to have something special in return for purchasing a ticket to this year’s event because they aren’t able to come to a live event and the custom lawn sign and ornament are a perfect way to celebrate the 40 years that Christmas in the Park has been around” said Christmas in the Park Executive Director, Jason Minsky.

In addition to an online auction, the event will also feature a two-hour special broadcast that will air live on CreaTV Comcast Channel 30 this July 18 from 6-8pm and live on YouTube. The “variety show” will not only feature some hand-picked local musicians, but through a video submission process, other performers can join the show as part of what Christmas in the Park calls their version of “San Jose’s Got Talent.” “We know there are a lot of talented people in San Jose and we want them to join the show” added Minsky. Video submissions are due by June 15 and those performers that are selected to join the line-up will be notified by June 29. “There are also Christmas in a Box options for children and teens so the entire family can help support our event and enjoy the show” added Minsky.

The live show and an online auction will be available to the public while the Christmas in a Box option can be purchased online at www.christmasinthepark.com.

SAN JOSE, CA – OCTOBER 18, 2018 – Christmas in the Park is excited to announce Lowe’s as a featured, one-year sponsor for Christmas in the Park. A previous hardware relationship was in place with Orchard Supply Hardware (OSH) before the company announced plans to close later this year. The sponsorship consisted of a cash donation as well as a discounted price on all 550 Christmas trees bought annually by the organization.

"We knew Lowe’s was the parent company for OSH, so we we’re thrilled with their decision to pick up where OSH left off and continue support of Christmas in the Park,” said Executive Director Jason Minsky.

For the past five years, OSH played a key role as a featured event sponsor, and Lowe’s one-year commitment will help further support the Christmas in the Park’s purchase of trees, tools and general supplies for the 2018 event.

“Being an active part of the San Jose community, where many of our customers and employees live and work, is important to us,” said Jeff Reynolds, Lowe’s market director in San Jose. “We are proud to continue the tradition of supporting Christmas in the Park, which brings so much joy to the local community during the holiday season.”

Lowe’s has 12 stores in the greater San Francisco market, including four stores in San Jose.

Event Information:

Date: November 23rd – December 25^th 2018

Location: Plaza de Cesar Chavez Park, Downtown San Jose CA.

Time: 9:00am - Midnight

More info: ChristmasInThePark.com

About Christmas in the Park

Christmas in the Park is a 501c3 non-profit organization that manages a holiday event in the 2.5 acre Plaza de Cesar Chavez Park in Downtown San Jose. The event consists of more than 550 decorated Christmas trees, over 40 animated displays/exhibits, visits with Santa, nightly entertainment and more all free of charge for the community.

About Lowe’s

Lowe’s, a FORTUNE^® 50 home improvement company, has a 60-year legacy of supporting the communities it serves through programs that focus on K-12 public education and community improvement projects. In the past decade, Lowe’s and the Lowe’s Charitable and Educational Foundation together have contributed more than $300 million to these efforts, and for more than two decades Lowe’s Heroes volunteers have donated their time to make our communities better places to live. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter.

SAN JOSE, CA – July 23, 2018 – Christmas in the Park is excited to announce that Southwest® has extended its relationship with Christmas in the Park for an additional year as presenting sponsor for the San Jose tradition. The extension, which continues through January 2019, amounts to a three-year partnership and encompassing the 40^th anniversary of Christmas in the Park in 2019.

"We’re thrilled with Southwest’s continuing support of Christmas in the Park and their extension through 2019” said Executive Director Jason Minsky.

As presenting sponsor of Christmas in the Park since the non-profit took full control of the event in 2011, Southwest’s presence in 2017 included the creation of the Southwest Lounge; a place for family and friends to sit and relax while visiting the park. In addition to an opening night Rapid Rewards® promotion, the airline also gave out ornaments at the annual “Stuff the Bus” toy drive for the US Marine Reserves Toys for Tots program.

Following the announcement at the annual Christmas in July event, Southwest also surprised guests with a gift of 10,000 Rapid Rewards® bonus points.

“I was so excited! What a great treat for everyone at the event,” said one attendee.

“Southwest is excited to play a part in connecting Californians with this community tradition in San Jose,” said Kelsey Boardsen, Experiential Marketing and Sponsorships for Southwest Airlines. “As we celebrate our 25^th anniversary offering low fares from San Jose, this continued investment in what’s important to San Jose remains a priority for Southwest and our local Employees..”

Christmas in July has raised more than a million dollars during the past 25 years and has drawn more than 500 people over the weekend. Featuring live music, a full buffet dinner from Cosmopolitan Catering, live and silent auctions, and even a 200-foot zip-line, the event also featured a wide variety of drinks from Joseph George fine wines.

About Christmas in the Park

Christmas in the Park is a 501c3 non-profit organization that manages a holiday event in the 2.5 acre Plaza de Cesar Chavez Park in Downtown San Jose. The event consists of more than 550 decorated Christmas trees, over 40 animated displays/exhibits, visits with Santa, nightly entertainment and more all free of charge for the community.

ABOUT SOUTHWEST AIRLINES CO.

In its 48th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 57,000 Employees to a Customer base topping 120 million passengers annually, in recent years. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. During peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 100 destinations in the United States and ten additional countries. Southwest has announced its intention to sell tickets in 2018 for service to Hawaii, subject to requisite governmental approvals.

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Southwest Airlines® Becomes Presenting Sponsor of Christmas in July

SAN JOSE, CA – June 18, 2018 – Christmas in the Park is excited to announce Southwest® as presenting sponsor of “Christmas in July,” the largest fundraiser for San Jose’s Christmas in the Park.

"We’re thrilled with Southwest’s continuing support of Christmas in the Park and now our 25^th annual Christmas in July event” said Executive Director Jason Minsky.

The first presenting sponsor for Christmas in the Park since the non-profit took full control of the event in 2011, Southwest had an amazing presence in 2017 at the event including the creation of the Southwest Lounge; a place to sit and relax with family and friends when visiting the park. In addition to an opening night Rapid Rewards® promotion, the airline also gave out ornaments at the annual “Stuff the Bus” toy drive for the US Marine Reserves Toys for Tots program.

“Southwest is excited to play a part in connecting Californians to an important community tradition in San Jose,” said Kelsey Boardsen, Experiential Marketing and Sponsorships for Southwest Airlines. “As we celebrate our 25^th anniversary bringing low fares to San Jose, a continued investment in San Jose remains a priority for Southwest and our local SJC Employees..”

Christmas in July has raised more than one million dollars over the past 25 years and is expected to draw over 500 people in 2018. Featuring live music, a full buffet dinner from Cosmopolitan Catering, live and silent auction and even a 200-foot zip-line, the event also will have a wide variety of drinks from Joseph George fine wines. With more fun added this year like a TapSnap photo booth, the event has some special surprizes in store for attendees as well. Table and individual ticket purchases can be made at ChristmasInThePark.com.

Event Information:

Date: Saturday, July 21

Location: History Park, San Jose CA.

Time: 5:30pm-10:30pm

More info: ChristmasInThePark.com

About Christmas in the Park

Christmas in the Park is a 501c3 non-profit organization that manages a holiday event in the 2.5 acre Plaza de Cesar Chavez Park in Downtown San Jose. The event consists of more than 550 decorated Christmas trees, over 40 animated displays/exhibits, visits with Santa, nightly entertainment and more all free of charge for the community.

ABOUT SOUTHWEST AIRLINES CO.

In its 48th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 55,000 Employees to a Customer base topping 115 million passengers annually, in recent years. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. During peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 100 destinations in the United States and ten additional countries. Southwest has announced its intention to sell tickets in 2018 for service to Hawaii, subject to requisite governmental approvals.

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Southwest Airlines® Becomes Presenting Sponsor of the San Jose Tradition Christmas in the Park

SAN JOSE, CA – November 7, 2017 – Christmas in the Park is excited to announce Southwest® as presenting sponsor of “Christmas in the Park,” a San Jose tradition that has occupied Plaza de Cesar Chavez Park during the holidays since 1980.

"We’re thrilled with Southwest’s support, sustaining an event that brings half a million members of our community together to celebrate the holiday spirit. We’re also grateful that Southwest flies from SJC to more destinations than Rudolph and the rest of the flying reindeer” said San José Mayor Sam Liccardo.

This is the first presenting sponsor for Christmas in the Park since the non-profit took full control of the event in 2011.

“Southwest is excited to play a part in connecting Californians to an important community tradition in San Jose,” said Kelsey Boardsen, Experiential Marketing and Sponsorship for Southwest Airlines. “Investing in San Jose, a high priority city for Southwest, is incredibly important.”

"Southwest has stepped forward to help support Christmas in the Park not just for 2017, but also for 2018 and hopefully beyond that as well," said Christmas in the Park Executive Director Jason Minsky, who has been leading the organizations efforts since 2012. “We are really looking forward to adding to our guest experience and Southwest is really helping to make that happen” added Minsky.

Event Information

Date: Friday, November 24 – January 7, 2018

Time: Opening ceremonies start at 6:00pm on the 24^th and the event is open from 9:00am until midnight every day.

More info: ChristmasInThePark.com

About Christmas in the Park

Christmas in the Park is a 501c3 non-profit organization that manages a holiday event in the 2.5 acre Plaza de Cesar Chavez Park in Downtown San Jose. The event consists of more than 550 decorated Christmas trees, over 40 animated displays/exhibits, visits with Santa, nightly entertainment and more all free of charge for the community.

ABOUT SOUTHWEST AIRLINES CO.

In its 47th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 55,000 Employees to a Customer base topping 115 million passengers annually, in recent years. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. During peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 100 destinations in the United States and ten additional countries. Southwest has announced its intention to sell tickets in 2018 for service to Hawaii, subject to requisite governmental approvals.

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